A startup niche insurer had achieved initial success with their online insurance product, and they were looking to scale their business utilising a long-term creative growth strategy.
Prior to engaging Digital Architects to optimise and scale their online marketing channels, they had run their own digital marketing campaigns in-house. The result of an in house strategy with limited resources was:
The client approached Digital Architects with a brief to:
The first phase of the the client engagement was a discovery research project, which included delivery of the following research and strategic analyses:
This allowed us to correctly optimise digital campaigns to improve overall business performance.
The last part of the solution was to introduce new ad creative and refine the creative strategy.
What we did: